How We Work
We believe the best work comes from clarity, trust, and collaboration.
Our approach is thoughtful and strategic, grounded in an understanding of how people think, decide, and act online. Every piece of content and every campaign is designed with purpose, not just aesthetics.
Technology supports our work, but it never replaces human judgement. We protect what makes each brand unique, ensuring that local character, values, and authenticity are never lost.
A Creative Studio Born in Puglia, Shaped by International Experience
Ostuni Studios is a content creation and digital marketing studio based in Puglia, working with hospitality, tourism, and lifestyle brands who want to grow with clarity and confidence.
Our background spans international markets, modern digital practices, and on the ground experience in one of Italy’s most distinctive regions. This allows us to combine global standards with a deep respect for local identity.
Our Story
Ostuni Studios was created to respond to a clear gap we saw in the region.
Puglia is rich in character, craftsmanship, and hospitality. What is often missing is structured support to help brands communicate their value clearly and consistently in today’s digital landscape.
Many businesses have strong ideas and beautiful spaces, but lack the time, tools, or strategic guidance to turn that into effective digital presence. We built Ostuni Studios to take on that responsibility.
By bringing content creation, creative direction, and digital marketing together under one roof, we simplify the process and remove unnecessary friction. Our clients do not need to manage multiple suppliers or keep up with constantly changing platforms. We do that for them.
Our Focus
We work primarily with hospitality, tourism, and lifestyle brands in Puglia, supporting both local growth and international visibility.
Some of our clients are well established. Others are growing or evolving. What they share is the need for a reliable partner who can guide their digital presence with care and competence.
Our Team
Ali Pike
Ali oversees the commercial and operational heartbeat of Ostuni Studios. With strong local connections, fluent Italian and a passion for helping businesses grow, she manages client relationships, project logistics and business development. Ali is the warm first point of contact - and the steady support guiding each project from start to finish.
Commercial Director & Co-Founder
Max Keep
Max is the creative eye behind the studio. A photographer and videographer with a distinctive artistic style, he specialises in capturing the beauty of hospitality, architecture, lifestyle and culture. From concept planning to final edit, Max creates visuals that feel cinematic, emotional and unforgettable.
Visual Director & Co-Founder
Sophia shapes the strategy behind the creativity. As the studio’s marketing lead, she turns visuals into results with digital strategy, content planning, storytelling, copywriting and paid advertising. Sophia brings marketing psychology and brand positioning expertise that transform content into measurable impact.
Marketing DirectorSophia D’Agostino
Together, we blend creativity, strategy and hospitality insight into a seamless, premium client experience. We’re intentionally small - so every brand receives the attention, detail and care it deserves.